Tag Archives: money

What’s that Smell?

When you woke up this morning you weren’t planning on wearing the air of desperation. You reached for a cup of coffee and a check-in with a few friends, but first you pulled up your bank accounts. And before you was a lot of red… lots of minus signs. You spit out your coffee and the cold hand of shock overtook you. No one would hold you accountable for the coffee or the shock. After all, you have been doing everything the gurus, the online marketers, the newsletters, the tweets, the teleseminars had told you to do. You’ve listened, added value to every post you have made everywhere on the Internet. You retweeted others posts, gave helpful info to those asking.  You posted, you plotted, danced fast and kept your eye on the ball.

Not only have you created info-products that were going to bring in lots of passive income, articles are uploaded to any site that will take them. You use affiliate links for even more of that delicious passive income. And when you went to sleep last night you were secure in the knowledge that lots of money was pouring into your bank account.

So no one would fault you for the shock of seeing red in your bank account. But then it happened. Panic set in. You started postings links to all your products to any social media site you could. You pulled out every affiliate email to any product in your stable of products and became red-faced with the effort of sending out emails.

Slowly people began to hide your posts, uncircle you completely. A couple even accused you of awful things. If they could look you in your face, they wouldn’t have anyway. They just backed away and closed the virtual door behind you.

And then you were in the back of your closet pulling out the unopened box set of Emerson, Lake and Palmer that some friend gave you. Certainly EBay would save you? The circle of sweat starts to grow and without meaning to you had put on the cloak of shame. Then the shadowy things with sharp claws and screechy voices started, “buy gold, sell gold”, “buy this list of 10,000 names”, “here this software will make you money”, “Sell this PLR pack of 100, 000 top-notch articles for only 10.97”. You feel them nipping at your feet, and feel them brushing your hair, while you tap furiously at the computer, all the time mumbling, “Surely this time, this thing will take off”.

Really all you wanted to do today was have a little fun, bask in the passive income rolling in. Chat amicably with your virtual buddies and live in the air of success you have been planning and working so hard to attain. Instead all there is this smell of desperation, the shame of failure and not even a dime to buy some comfort for your harried soul.

Can you relate? I know more than a few people who can. I have chatted with friends who tell me the same story, they put forward a successful face online but they are dying each day. Struggling.

I am not offering you much here. I have no product to sell you. There are no links to point you to salvation. I just want to offer you this. You are not alone. There are people like you who have not hit the sweet spot of success or even solvency. They, like you, are decent folk trying to live a decent life.

Again you are not alone.
Maybe try this link – http://www.underearnersanonymous.org/symptoms.html , no salvation promised.

Or, get some friends together. I know, we should only talk about our successes, but also need to share the failures, the obstacles to get to the next level. You can confess online or keep it to a few select few. Again, you are not alone. Don’t let those shadowy things steal your soul. Tomorrow, next week or in six months the line will be above red and you will be OK. Hold on. Hold on. We are in this together.


Quick Tips & Advice About Monetizing Your Social Media Interactions

The other day I had a brief conversation on LinkedIn about social media. I had asked a question, “is social media a help or hindrance to your business?”. This friend said it was both. One was finding the time and how to monetize it. The time part is easy enough. You can schedule posts through applications like hootsuite that can drive the post to other application like Facebook, LinkedIn. My facebook page is set up to automatically to tweet out each post.

Monetizing is different. And I think that trying to monetizing the social media experience gets people in trouble. The best example I can give is going out to dinner with friends and trying to figure out to earn money from that interaction. It is possible that you could get business because your friend refers you to someone who needs your service, but you wouldn’t want to go out with them with that intention. Social media is about interaction.

So for my friend I would make some suggestions. She has a wonderful book and system for teaching people how to create their a great life. Let’s start simply.

Use Twitter or an application that can schedule tweets and send out a helpful tip a day. Schedule the tips to go out twice in the day – once in the morning and then again in the evening. I know this person has enough information that she could do a M – F tip series for a month. I would link the tips to her Facebook page and LinkedIn.

Then I would have her create a #hashtag for her work and schedule a tweetchat and ask and answer questions. She can email her list that this would be a regular forum.Not only will her list get value from the chat but the rest of Twitter can benefit by seeing the tweets from their friends. Posting helpful articles and blogs on Twitter related to her area of expertise shares the love. Again, these can feed to sites like LinkedIn and her Facebook page.

She could also create a group in LinkedIn and post tips and articles. Via her group she could also create a tweetchat type forum. She can answer questions on LinkedIn, as well as, ask questions. She could create a post, like I’m doing, to address someones concerns or problem. Her blog can feed into LinkedIn adding more value and exposure.

Her profiles should be updated with her book and system information and each profile should link to her other profiles so that people can engage with her on the platform they feel most comfortable.

The more people that know her and the great work she does the more possibility they will purchase her book and want to work with her.

Quick tips summary:

* Schedule helpful tips twice a day (morning and evening) that feed into a Facebook page, LinkedIn or other social media networks.
* Create a #hashtag for your work and schedule a regular tweetchat to ask and answer questions.
* Post helpful articles and blogs that feed into a Facebook page, LinkedIn or other social media networks.
* Create a LinkedIn group. Post useful information, invite and engage with members.
* Have your blog feed into a Facebook page, LinkedIn or other social media networks.
* Update all your social media networks with your information and connecting each network to each other.

More resources:

Article about Hootsuite versus SocialOomph for scheduling updates.

HOW TO:  Get the Most Out of Twitter #Hashtags

10 Steps to Creating a Successful Twitter Chat

Article originally appeared in Amplify